Mutual Fund Distribution
SIPs chosen by mandate, not by commission.
As an AMFI-registered distributor working across 38+ fund houses, we recommend the scheme your plan needs — and every holding stays directly in your name.
38+
fund houses on the shelf, no house of our own
The idea
The fund is chosen for your plan, full stop.
There are more than 1,400 mutual fund schemes in India and a chart to make any of them look good. We cut through it with a research-driven screen, then pick for what a fund adds to your portfolio, not its last one-year return.
As a distributor across 38+ fund houses, we have no house of our own to sell. Every folio is held directly in your name with the AMC, nothing pools with us, and switching is done properly when a change is genuinely due.
What's included
Scheme selection framework
Consistency, downside behaviour, manager tenure and cost, scored by our research screens before any fund reaches your plan.
Portfolio-level fit
Funds are picked for what they add to your mix, not their last one-year chart. Overlap and category drift checked.
SIP automation
Mandates, step-ups and top-ups set once and running on autopilot, so investing keeps happening on busy months too.
Held in your name
Every folio sits directly with the fund house in your name. Nothing is pooled, nothing passes through us.
Performance reviews
Each scheme re-scored every quarter. Underperformers go on watch with clear exit criteria, not excuses.
Exit & switch discipline
Taxes, exit loads and timing handled properly when a change is due, so switching costs less than staying wrong.
How we run it
- 01
Set the mandate
first callWe agree what each pot of money is for and the risk it can take, before choosing any scheme.
- 02
Select & start
within daysResearch-screened schemes matched to your plan, with SIP mandates and step-ups set up for you.
- 03
Review & rebalance
quarterlyEvery scheme re-scored quarterly; underperformers watched, exits and switches handled cleanly.
Who it's for
- First-time investors who want a reason behind every fund
- SIP investors with a folio pile and no strategy
- Anyone paying for 'regular' plans without any service
- Families automating long-term goals through SIPs
Questions
Good to ask before you start.
What's the minimum to start a SIP?
SIPs start from ₹2,000 a month. You can step them up automatically each year as your income grows.
Are my investments held with you?
Never. Every folio is held directly with the fund house in your name. We are the distributor and adviser, not a custodian of your money.
How do you get paid, and does it bias the advice?
Through regulated distribution commission from the fund houses, disclosed to you. Because we work across 38+ houses, no single one's commission decides your portfolio.
Pairs well with
Start a SIP from ₹2,000 a month — with a reason behind every fund.
One call back within a working day. No pitch, no obligation.